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Cialdini, Robert
"Explains the psychology of why people say ""yes"" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and ho [...]
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26.95 €
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Marcus Buckingham
This interactive business book provides individuals, managers and organisations with personalised tools to identify their talents and succeed at every level.
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13.95 €
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Lundin, Steve
Contains "Fish!" and its sequels "Fish! Tales" and "Fish! Sticks". "Fish!" is a parable that helps you love the work you do. "Fish! Tales" shows how people from four real-life businesses boo [...]
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14.95 €
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Qualman Erik
Explores how the concept of 'Socialnomics' changes the way businesses produce and sell, eliminating inefficient marketing and middlemen, and making products easier for consumers to obtain. T [...]
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21.97 €
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Dychi Jill
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the mo [...]
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40.33 €
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Paul A. Samuelson
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28.63 €
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Ludwig Mary S.
A guide to the methodologies used in the international swap market. It explains what swaps are and how and why they are traded, addresses more sophisticated financial transactions, covers mo [...]
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39.03 €
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Maister David H.
In an ever-changing world, establishing trust can make or break business deals. The authors pinpoint the components of trust and explain how to apply their equations to a variety of situatio [...]
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14.95 €
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Jarvis Jeff
An indispensable manual for survival and success, this guide asks the most important question today's leaders need to ask themselves: What would Google do? The result is an astonishing, mind [...]
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21.95 €
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Godin, Seth
The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.
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11.70 €
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